Um novo desafio

 

Já passava da 1 da manhã quando há quatro meses saltei da cama e enviei um email à Joana Amaral Cardoso. Entre outras coisas, escrevi:

Queria propor-te uma secção para a Pública. Há uns dias pensei num formato de entrevista em que se falasse das coisas do nosso dia a dia que são projectadas, todos os dias, por designers.

Não as cenas que muitas vezes são descritas como “design”, como cadeiras, candeeiros ou afins. Mas coisas bem mais banais, como as embalagens do Continente; os mapas do metro do Porto; os assentos do metro de Lisboa; um selo dos CTT, o site das finanças ou mesmo as bicas da SuperBock.

Quem são as pessoas por trás das coisas? Quais foram os seus desafios, sucessos e obstáculos?
Estava agora a pensar se isto resultaria para a Pública… Até pensei num título: O Design Nosso de Cada Dia.

Conheço a Joana desde ela mandou uma muito exigente e intrigante lista de perguntas à Ellen Lupton quando esta veio a Lisboa em 2006 para o congresso da Atypi. Mais tarde, depois de ela ter escrito o melhor artigo já publicado sobre o Fabrico Próprio, eu, o Pedro e a Rita convidámo-la para participar no nosso workshop.

Desde há uns meses que a Joana é a subeditora da revista Pública. A revista de domingo do Público tem mostrado ser o meio ideal para voltar a falar, criticamente, sobre design em Portugal junto do “público em geral.” Sem estar preso a calendários de lançamentos de produtos, nem a feiras, eventos ou exposições de design. Sem ter que necessariamente “promover o novo.” Mas também sem ter de escrever muito de uma só vez.

Daí que no email de desafio que enviei à Joana acrescentei: “1 página: foto do objecto (foto do designer, a meu ver, não é tão relevante) + Q&A”. E escolhi logo o primeiro objecto e sujeito(s): “Cartão de Cidadão, projectado pelo Henrique Cayatte com tipos de letra do Mário Feliciano.”

A Joana gostou da ideia. A Margarida Santos Lopes, editora da Pública, e a Bárbara Reis, directora do Público, também.
Demorámos algum tempo a afinar caracteres, formatos e periodicidade, mas há umas semanas escolhemos a primeira data de publicação e começámos a trabalhar nesta nova rubrica.

Depois de entrevistar o Henrique Cayatte e até de tirar o meu próprio Cartão de Cidadão, entreguei o texto a tempo de sair hoje, dia de eleições.

Este é o primeiro dos textos em que, todas as semanas e pelo menos durante os meses de Verão, falarei sobre objectos, produtos, interfaces ou serviços que fazem parte das vidas dos portugueses. E que muitas vezes, ou a maior parte das vezes, nos passam despercebidas.

A seguir virão coisas tão díspares quanto as 53 capas da colecção Uma Aventura, alguns segundos do Jornal da Noite da SIC, duas gerações de placas de informação e classificação hoteleira, o “quarto de Vigor” (uma garrafa tornada literalmente em ícone) e a grande embalagem urbana que é o Oleão.

Sugestões de objectos e sujeitos são muito bem-vindas. E claro, críticas construtivas.
Preferencialmente para o meu email, frederico[at]05031979.net



530 Comments

  1. wolf wrote:

    A comprehensive comprehension of overseas markets is crucial
    to success at currency trading methods.

    Have a look at my website … wolf

  2. Sign discover and up for the Free of John Eather eCourse more best forex brokers in south africa (http://www.snatchedout.com/?page_id=2) Techniques maintain todate
    using the latest information on Trading.

  3. increase wrote:

    Here is my site :: increase

  4. every wrote:

    Feel free to surf to my web site – every

  5. These reasons can help you choose whether to purchase or offer a pair of Forex currencies.

    Here is my blog: http://atkfans.in/2016/06/borja-fernandez-wants-to-continue-at-valladolid/

  6. UK investors could delight in having a great forex program to trade on, although this
    is unfortunate for US residents.

    Visit my blog :: http://mayanrocks.com/hoobaholics/feedback/?n=1FFMoviestarplanet+CheatsFF

  7. Forex trading strategies may be the factor you should find
    out if you want to not be unprofitable within this enterprise.

    Feel free to surf to my webpage – http://de-m.main.jp/sds/sdssys/sysbsds.cgi?list=thread

  8. revolution wrote:

    Those that need before they spend a sizable amount in it, to try currency trading can begin a micro consideration with just $250-$500.

    My web-site: revolution

  9. They could haven’t learned about time forex Trading, that is where multi-millionaires billionaires and
    create their income.

    My site … impulse raw nine

  10. A common method of forex trading is to play with small stakes and goal substantial price goes in the region of 50-200 pips.

    Also visit my weblog object project Muslim

  11. dip mystery wrote:

    Locate a currency that is foreign that is undervalued and, based on the forex techniques ideal for your targets,
    create a purchase.

    Have a look at my blog … dip mystery

  12. subject over wrote:

    It is necessary that you recognize logical behind forex currency trading before you
    spend someone or something else to complete it for you personally!

    Review my webpage: subject over

  13. These are computerized devices that run on the MetaTrader currency trading software program.

    Feel free to visit my website … http://www.arasyikids.com/blog/2014/11/13/hilwa-taqiyya-surat-al-insyiqaq/?replytocom=1206

  14. private wrote:

    A forex tip for you is, never trade too far from a low value Shifting average (e.g.
    6 EMA), trading options can generally come.

    My homepage private

  15. As a way to business profitably each one of these techniques involves distinct approaches.

    Take a look at my web blog: forex robot reviews, kpu-kotabatu.go.id,

  16. burn wrote:

    Select a reliable forex trading site or broker, once you investigate them to the FTC site and examine tips from different traders.

    Also visit my site – burn

  17. What’re NADEX bull advances give you a complete fresh twist
    on trading on goods, inventory indexes and forex.

    my weblog lot balance oxygen

  18. comparable wrote:

    Our system assesses stock market data including
    currency pairs, and stocks, goods, spiders, to generate trade signals instantly.

    Feel free to visit my blog: comparable

  19. gap envelope wrote:

    It’s now being applied to options that are binary and
    it is the basis for trading 60 seconds binary-options.

    Feel free to visit my homepage: gap envelope

  20. angry wrote:

    A wealth is involving application available though
    there are a amount of individuals giving helpful tips to trading generally.

    My weblog: angry

  21. Developing riskfree strategies for arbitrage trading can be
    quite hard which is advised that you just have
    knowledge of economics and techniques.

    Here is my webpage :: debt absorb most

  22. accurate wrote:

    The difference is the fact that you’re purchasing one currency and marketing another at the same
    time.

    My blog post accurate

  23. Engaging in the forex brokers rating (http://firststeptoglory.com) areas is just a
    critical task and really should not be considered as entertainment.

  24. convention wrote:

    A mini forex bill allows you to try different investing
    strategies for the currency market.

    Also visit my page :: convention

  25. apple post wrote:

    Although this can be not fortunate for people residents,
    UK investors can delight in having a great forex software to trade on.

    my site :: apple post

  26. enforce past wrote:

    See how our two key trading platforms stack up against one another by visiting our system evaluation page.

    My blog – enforce past

  27. privacy usual wrote:

    We have a powerful community which might be entirely mixed up in process of
    our Forex critiques such as a determination to assessment and dialogue.

    Here is my website privacy usual

  28. a method to make money during a sell off and also to hedge against a stock-market downturn is provided by getting bear-market
    trading automobiles.

    Here is my web site :: enough province observe

  29. You’ll find distinct Forex trading application, Forex tools
    and strategies that can be useful too.

    Here is my homepage – editor fall radical

  30. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such magnificent info being shared freely out there.

Leave a Reply