Capas da Revista UP

Independentemente da sua origem, destino ou classe, qualquer passageiro da TAP sabe que ao sentar-se a bordo de um dos aviões da companhia aérea portuguesa tem à sua frente uma revista. Esta revista mensal, bilingue e gratuita chama-se UP – Ouse sonhar mais alto.

Mesmo para uma experiente editora e directora de revistas e jornais como Paula Oliveira Ribeiro, a UP é uma revista difícil de fazer. Porquê? É que entre os cerca de um milhão de passageiros que todos os meses voam na TAP contam-se “desde o CEO de uma multinacional que vai a Paris até a senhora dos Açores que vai visitar os netos em Newark, passando pela família de lisboetas que vai passar férias no Nordeste brasileiro, que se cruza com o casal de paulistas que vem para Portugal fazer enoturismo numa segunda lua-de-mel e o estudante que está a caminho do Erasmus na Alemanha. Há de tudo”.

Convidada em 2007 para “fazer algumas mudanças” à Atlantis, a anterior revista da TAP, Ribeiro propôs uma publicação que falasse a todos estes potenciais leitores de uma nova forma. Não sem antes entender o seguinte: “A única coisa que eu podia garantir sobre o meu leitor é que naquele instante – enquanto estivesse a ler a revista – ele estava a bordo de um avião da TAP. E daí a revista estar dividida em cinco blocos que somados fazem o tempo de um voo. Qualquer voo. Embarque imediato, Partida, Bagagem de mão, Piloto automático, Aterragem.”

Desafia de imediato Raquel Porto e Vasco Colombo, acabados de fundar o atelier +2 designers, para com ela projectarem essa publicação nos seis meses seguintes. Quase quatro anos depois, a UP prova hoje ser uma das mais criativas e surpreendentes manifestações do design editorial e da direcção artística em Portugal.

Começa, como todas as outras, pela capa: não estando à venda em quiosques, pode dar-se ao luxo de ter poucas, ou mesmo nenhumas, chamadas de capa. Cada uma é assim um veículo para uma “grande ideia”, algo hoje cada vez mais raro no design de revistas.

E como a “grande ideia” de cada UP é em geral um destino TAP, directora e designers começam por discutir conceitos e elementos que os evoquem. A partir daí, diz o designer, “procuramos criar imagens que tenham um carácter icónico, com uma abordagem surpreendente, com algum humor e que abram via a diversas leituras”.

Para Berlim, pensaram numa “cidade que se reconstrói, que renasce, com o contraste das duas personagens e a evocação do muro, dos graffiti mas também das Asas do Desejo do [realizador Wim] Wenders”. O Pantanal é uma evocação “da fauna exótica e também da caligrafia dos cadernos de viagem do [artista] Peter Beard”. Para a Amazónia tiraram, lembra Ribeiro, “toda a cor da revista deixando apenas o amarelo como sinal de perigo”, um gesto que reservou à UP um lugar no Museu da Biodiversidade da ONU em Nova Iorque.

Parte do charme destas capas é a forma como, entre fotografia, ilustração e tipografia, elas conseguem integrar referências da história do design que vão do título no tipo de letra Helvetica (Suíça) às cadeiras de Verner Panton (Copenhaga), dos cartazes de Paula Scher (Nova Iorque) ao calçadão de Burle Marx (Rio de Janeiro).

Ou não fosse a UP uma montra privilegiada para os valores nacionais, outro triunfo das suas capas são as colaborações regulares com designers portugueses, como os Storytailors (Madrid e Estrada Real), Lidija Kolovrat (Barcelona), Valentim Quaresma (Nova Iorque) ou Marta Anjos (Croácia). Estas possibilitam, releva Colombo, “não só linguagens mais ricas do as que conseguiríamos se usássemos os clássicos mock-upsexecutados de acordo com as nossas indicações, mas também um contributo preciso desses criadores”.

O fazer de cada capa é mostrado na secção making of, uma das mais populares da revista. Esta, afirma Ribeiro, “além de explicar as razões daquela capa, revela também – numa época onde impera a Internet e os bancos de imagens – que a capa é muito pensada, que há um raciocínio, uma gramática por trás daquele resultado”; ou seja, ela “não cai do céu”.

Manter a identidade da UP através das suas capas é um delicado, mas estimulante desafio mensal, como confessa Vasco Colombo: “Por vezes, a escolha de um elemento “ao lado” ou da fotografia sem a atitude certa transformam o resultado final numa outra coisa que não é uma capa da UP. É muito subtil, faz uma diferença gigante, mas o desafio é assim mais interessante e divertido.”

BI
Capas da revista UP — Ouse sonhar mais alto

Design
+ 2 Designers

Cliente
TAP Portugal

Datas
Novembro 2007: lançamento da revista

+ info: www.upmagazine-tap.com



1,233 Comments

  1. While there is actually some scientific research
    in these realities, this is actually certainly not probably that
    a girl on her very own will have the capacity to induce her effort with a basic foot massager.

    Also visit my web-site: http://fiorella.colorami.com

  2. The massager possesses detailed directions and also a 30-day return period and a 1-year guarantee for substitutes.

    Feel free to visit my web site :: http://insnab96.ru/catalog/metall/plashki/item/1842-vorotok-dlya-plashek-m-3-14.html

  3. cheryr casino wrote:

    The ?pening night reception features live music ?y emerging Bahamian artists, including 4?ver1 Band, ?nd the closing
    night reception ?ill promote ? Bollywood theme requesting attendees t? wear Indian style attire,
    ?nd will feature live music ?nd entertainment ?y Bollywood dancers.
    ” The South Point is operated by longtime Las Vegas casino mogul John Gaughan, who’s the third generation in the family members to be successful in the Las Vegas casino business. Another dazzling act that shows Vegas and kids go together is ‘O’ performed by the renowned Cirque du Soleil.

    Also visit my homepage … cheryr casino

  4. The first step with glass repair or replacement is to diagnose
    the problem. Maybe there’s a sweet new piece of graffiti or a
    special 2 for 1 deal at a local restaurant. You pull out your smart phone to capture it
    in case the cops need to know what’s going on.

  5. Lachlan wrote:

    Under its own extensive product collection, JSB Healthcare provides different healthcare products like Digital Swing Pedestrian, Lower leg and Shoe Massagers, Massage
    therapy Chairs, Blood Flow Machines, Pedometers, Back & Back Massager, Shoe Cleansing Machines, Digital Blood Pressure Displays, Nebulizers, Blood Glucose Displays, Wheelchairs
    (Imported), Stethoscopes, Digital Thermometers, Orthopedic Supports and also
    numerous other Body system Massagers.

    My web-site :: projectbeltway.com (Lachlan)

  6. fuck wrote:

    I just know in my coronary heart I amm in love with him.

    Also visit my web page – fuck

  7. , if you are actually trying to find the most ideal feet massager on the
    market, ensure to take a look at these evaluated
    items.

    Feel free to surf to my web blog radiounavocevicina.it

  8. The massager performs certainly not massage therapy in the
    regular thinking about going around and also all around as well as up and down.

    Also visit my homepage – http://jobstelangana.in

  9. Bailey wrote:

    Contact our crew from approachable as well as pleasant psychics and also tarot card readers utilizing
    the affordable telephone number below or even directly
    coming from our psychics dwell mobile phone application as well as get the answer swiftly.

    Also visit my page: shorl.com (Bailey)

  10. cupon wrote:

    Gracias por tu publicación, estaba buscando un just eat porque es hora
    de cenar y tengo hambre, pero tengo la nevera vacío.
    Espero que el food esté se pueda utilizar y me ahorre un dinero en mi orden de
    comida a domicilio.

  11. cheryrcasino wrote:

    Kaplow pays him f?r th?s b?cau?e he believes in a very
    ol? school idea t??t s?m? people a?e simply bad luck.
    W? played Bears ?est, ? Jack Nicklaus design and w?? i? my favorite player of
    all time, as s?m? ?f you m?y remember f?om ?
    pr?vious writing, Angel Park, ?n Arnold Palmer design and anothe? magnificent golf venue,
    ?hich ?ncludes th?ee courses, ?h? Mountain being my
    favorite, and last b?t ce?tainly not least i? Bali Hai, adjacent Mandalay Bay, ?ight on the Strip.
    T?ey provide a moderately upscale gambling experience, compared t? some of the older hotel casino li?e
    Terribles ?nd Circus Circus.

    m? web pag?; cheryrcasino

  12. Shana wrote:

    Our top-notch vacation parks have actually been entertaining numerous site visitors since 1984, when our very first resort opened near Rye in East Sussex.

    my web blog :: thorpe forest norfolk (Shana)

  13. Johnnie wrote:

    Hi just wanted to give you a brief heads up and let you know a few of the
    images aren’t loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browesers and both show thee same outcome.

    Also visit my site – homepage – Johnnie

  14. Wonderful blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely
    overwhelmed .. Any suggestions? Thanks a lot!

  15. Bianca wrote:

    On the dependable network, the real-time advisors provide
    Free Phone Reading, Conversation Reading, as well as Email Going through in order
    to market the craft from metaphysical technique to the public, greatly.

    My web site; bc.vc, Bianca,

  16. The next time I read a blog, I hope that it doesn’t disappoint me just as
    much as this one. After all, I know it was my choice to read through, but I really believed you would probably have something
    helpful to talk about. All I hear is a bunch of moaning about something that you could possibly fix if you were not too busy searching for attention.

  17. Yesterday, while I was at work, my sister stole
    my iPad and tested to see if it can survive a 30 foot drop, just so she can be a
    youtube sensation. My apple ipad is now destroyed
    and she has 83 views. I know this is entirely off topic but I had to share it with someone!

    Here is my web page; Live Exclusively- acqualina sunny isles

  18. Albertina wrote:

    A home air conditioning device can likewise make a substantial difference for
    all the activities in the residence.

    my page; air conditioning Ransome (Albertina)

  19. We pack all household goods including high-worth products,
    statuary and art function. We are Chicago packers who continually emphasize to our customers that proper packing is vital to facilitating the ideal, most efficient move feasible with a minimum likelihood for damages.

    My web blog … ???? ??? ???? ???????

  20. You can easily acquire a long way rubbing your arm or legs,
    face and also feet with your hands, but there are actually some excellent products
    out there that can assist you along with challenging spots or
    add a bit a lot more electrical power to your massage.

    My website … http://wikiadicciones.com.ar/index.php?title=User:JaydenForney8

  21. I have been surfing online more than 3 hours lately,
    yet I never found any fascinating article like yours. It’s beautiful price sufficient for me.

    Personally, if all website owners and bloggers made just
    right content as you did, the internet will be much more useful than ever before.

  22. Christopher wrote:

    Thank you a bunch for sharing this with all folks you really recognize what you’re talking approximately!
    Bookmarked. Kindly also seek advice from my website =).

    We can have a link change contract among us

    Also visit my web page garcnina cambogia extract [Christopher]

  23. nanoo wrote:

    When someone writes an article he/she keeps the
    thought of a user in his/her mind that how a user can understand it.
    Thus that’s why this paragraph is great. Thanks!

  24. Stay tuned for our upcoming post on secure pregnancy foot massage procedures you can easily utilize in the house!

    Here is my webpage … http://www.kootenjanal.com

  25. I will just ‘recognize’ a great deal of things but
    I carry out acknowledge the several reader capabilities that I
    was actually accessing to discuss just what
    telepathic resource I was actually accessing related to the exterior detects from: attraction, hear, taste, touch, scent and afterwards
    listen to with the understanding telepathic ability refer to as claircognizance.

    Look at my weblog :: http://www.poolaviation.com/author/julietmacco/

  26. Weigh your coffee beans to make sure you just use enough
    for your coffee to taste. This is promising research,
    but it doesn’t mean coffee will counteract the other harmful effects of an overabundance of alcohol intake.
    They are useful exfoliating agents that scrub away the dead skin cells to bring
    back the new, healthy skin that lies underneath.

  27. H?ve you e?er t?ought a?out creating an ?-book or guest
    authoring on oth?r sites? ? have ? blog based ?pon on tthe sam? topics you discuss and ?ould love t? hav? you share som? stories/?nformation. I know
    my readers ?ould app?eciate y?ur w?rk. If ?ou’re even remotely
    ?nterested, feel free t? send me an e-mail.

  28. In 1989, USA System commenced a long association with the Ryder Cup,by televising aall three nights reside from England, the very first
    live protection of a Ryder Cup.

  29. No compet?tion with other ?eople ?s needed, you w?n b? d?scovering yours and li?ing it.
    The two cups in the fingers of the angel in the Temperance card are really displaying th?s process happening.

    Al?o visit my website … hollywoodpsychics.?om (http://www.astrologygetalong.com)

  30. I am regularly requested a spell to create better spells, an incantation to unlock telepathic potential, an incantation making an individual right into a strong physician and so
    forth.

    my web site: http://www.rose-plastic.de/

  31. Hey! This is my 1st comment here so I just wanted to give a quick shout
    out and tell you I truly enjoy reading through
    your posts. Can you recommend any other blogs/websites/forums that deal with the same subjects?
    Thanks!

  32. Shayna wrote:

    While the software application has transformed a whole lot because the initial release, you could
    now do especially with Facebook Carrier and this includes making free of charge voice phones call to
    good friends.

    my weblog :: adwin.com, Shayna,

  33. www wrote:

    Wow that was odd. I just wrote an incredibly long comment but after I
    clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!

Leave a Reply