There’s Always a Silver Lining

A magazine art director friend of mine recently posted on his Facebook profile a great article by Gabriel Sherman. Sherman is a contributing editor at New York magazine and a special correspondent to the New Republic, and in Slate‘s The Big Money he writes how this may be a tough time for magazines, but that it is also an opportunity to take a step back and look at what is really important. His spot-on analysis of the issues involved in the print publications crisis includes these two remarkable sentences, with which I totally agree.

It’s not that magazines are dying; it’s that magazines that were created solely for advertising or market-share purposes are. New magazine titles often fail from a combination of bad timing, bad thinking, and a bad choice of brands to extend. Put simply, there are too many mediocre magazines (as anyone who gazes at the newsstand at Barnes and Nobles would conclude).

In this new media age, people talk about the importance of transforming readers into “communities.” Magazines have never had a community problem. Great magazines have built enduring relationships with their readers that Facebook and Tumblr still aspire to. But in a race to grow their businesses, publishers put advertising first and editorial excellence second.

_
This post was part of a series published on http://maydaypost.wordpress.com for Liz Danzico and Khoi Vihn’s segment of the Print Meets the Web course.



10 Comments

  1. fuck porn wrote:

    Very informative blog.Really looking forward to read more. Much obliged.

  2. Hi there! This post couldn’t be written any better!
    Reading this post reminds me of my good old room mate!
    He always kept talking about this. I will forward this page
    to him. Pretty sure he will have a good read.
    Thank you for sharing!

  3. WorldPres is the authentically very easy system of creating blogs, Work with the system WordPres this the pleasure. The rich set of tools to projecting, standard elements – let quickly build  beautiful blog. That is why WordPress top one. Slawek http://www.fotovoltaicke-panely.etsolar.info

  4. Hey there just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

  5. Karla Dougan wrote:

    Loving the information on this site, you have done great job on the blog posts.

  6. Thanks so much for the post. Cool.

  7. I cannot thank you enough for the blog article.Really looking forward to read more. Fantastic.

  8. Thank you ever so for you blog post.Much thanks again.

  9. James Kuzmish wrote:

    I enjoy your writing style really enjoying this web site.

  10. Travis Kagey wrote:

    After study a few of the blog posts on your web site now, and I actually like your means of blogging. I bookmarked it to my bookmark web site list and can be checking again soon. Pls take a look at my web page as properly and let me know what you think.

Leave a Reply