Safety as Entertainment

My favourite part of the Delta Airlines flying experience is seeing its inflight security video. Seriously. Inflight security videos (if you ever cared to watch) are the usually ignored safety demonstrations that were once played out by flight attendants. These instructions are now featured in rather forgettable segments with poor amateur acting (such as TAP Portugal) or 3D animations.
Delta’s video is the farthest it gets from that. It’s well shot, well acted (and cast), concise, even… funny. The first time I saw I couldn’t stop watching, and after having flown on Delta four times this year, I still find it seriously entertaining. But the reason I really like this video is not that it’s funny or entertaining, but that it made me care – and in the process told me where the emergency exits are, and about all the safety procedures we all should care about.



5 Comments

  1. ana wrote:

    i heard they call her Deltalina: Delta’s Angelina Jolie :)

    btw, the one from virgin is also nice: http://meiadeleite.com/2008/12/18/airline-safety-videos/

  2. ana margarida wrote:

    Interessante de facto, mas pai que é pai põe primeiro a máscara de oxigénio ao filho e só depois a ele próprio! ora ora

  3. frederico wrote:

    Mas é a lei! Se pões à criança primeiro podes não por a ti a tempo…

  4. becky wrote:

    i can’t get over her super collagen-injected lips!

  5. fredman wrote:

    “These instructions are now featured in rather forgettable segments with poor amateur acting (such as TAP Portugal) or 3D animations.”

    Acho que o conceito do video é esse mesmo, quem interpreta são os próprios clientes e não ex-morangos com açucar.

    A meu ver acho que está bem pensado, nada demasiado “fancy”, é directo e é “terra-a-terra” o que permite ter uma maior aproximação ás pessoas que estão no voo.

    Se podiam ter usado uma abordagem mais “pro”, sexy, “eye-cathing” sim, mas penso que funcione bem.