Safety as Entertainment
My favourite part of the Delta Airlines flying experience is seeing its inflight security video. Seriously. Inflight security videos (if you ever cared to watch) are the usually ignored safety demonstrations that were once played out by flight attendants. These instructions are now featured in rather forgettable segments with poor amateur acting (such as TAP Portugal) or 3D animations.
Delta’s video is the farthest it gets from that. It’s well shot, well acted (and cast), concise, even… funny. The first time I saw I couldn’t stop watching, and after having flown on Delta four times this year, I still find it seriously entertaining. But the reason I really like this video is not that it’s funny or entertaining, but that it made me care – and in the process told me where the emergency exits are, and about all the safety procedures we all should care about.